Why is Market Research Necessary

Without good intelligence, any marketing plan or campaign will be misplaced or �may not even be implemented �Market research plays a very vital role to push through any campaign �It provides a bedrock to know customers, potential customers, target industries throughly and objectively �Sounds simple, doesn't it? I don't think it is difficult to manage any business activity if the starting point is a good market research

10 May, 2011

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Source: http://www.articleonlinedirectory.com/Art/650921/24/why-is-market-research-necessary.html
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