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We are currently living in an 'experience economy', where marketing innovation seems to be as important as technical innovation Innovation in this context refers to the things that get consumers spending on your products, services and experiences According to a recent trend briefing by trendwatching com, there are a few ways to inspire consumers to engage with your brand Amongst them is: 26 Jun, 2011--
Source: http://www.articleonlinedirectory.com/Art/666715/420/capitalising-on-trends.html
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